Desigual: Audi Fashion Festival 2014

As we all know, our very own fashion week, the Audi Fashion Festival, is happening right this week from the 14th to 18th May. Here this year would be a few curated brands including the renowned Desigual.

Best known for their trendy and chic prints, as well as loud and bright colors on their apparel, the high-street Spanish brand will be presenting a specially curated showcase for Singapore, where their latest Autumn/Winter 2014 collection, titled 'WHY?' will debut here in Asia. More than 50 new looks carrying a range of inspirations from jungle prints to on-trend houndstooth chic will be presented.

Following a successful run of shows recently at the New York Fashion Week and 080 Barcelona Fashion Week, Desigual has also recently named Brazilian supermodel Adriana Lima, as the brand's very first Global ambassador. More than just a beautiful face and body, Adriana Lima is one who embodies the free, fun and colorful spirit of the brand. She will be the new face of Desigual for the next 2 seasons!

 (all images courtesy of Desigual Singapore)

See you there at the Desigual fashion show which will be taking place at the Audi Fashion Festival this year on:
15th May 2014, Thursday at 3:30pm 
The Tent, Ngee Ann City. 

(50 tickets are now available on sale on Sisticโ€™s website:

To follow all the action in the tent and behind-the-scenes, fashion lovers can find out more from Desigualโ€™s Instagram or the hashtags #AFFSG #Desigual on Instagram!